Desktop Publishing & Graphic Arts
Betty Sederquist has produced numerous black and white and color catalogs, cookbooks, fliers, newsletters, display ads, brochures, newspapers and much more since 1988, currently using a Macintosh G5 dual processor and MacBook laptop computers, CD and DVD burners, Wacom tablet, slide and high-end flatbed scanners, and Postscript printers plus an Epson Stylus Photo 2200.
The Credits
2004-to present: in 2004, Betty wrote and produced the first-ever Coloma-Lotus Visitors' Guide, an eight-page, all-color tabloid-format newspaper showcasing the visitor industry of the Coloma-Lotus Valley in the Sierra Nevada foothills. 20,000 copies of the guide were distributed. In 2005 and 2006 page count was expanded to 16. The paper was produced with the software Adobe InDesign, and from this, high-end .pdf files were generated for the printer.
2002 to 2003: Designer of the 12- to 16-page tabloid newspaper, The Gaslight. Design and production of ads. This newspaper, with a circulation of 44,000, served historic Folsom in Northern California. Here's a .pdf version of a sample page from an old paper. (To read it your computer must have Adobe Acrobat Reader installed as a browser plug-in. You can download a free copy of Acrobat Reader by going to the Adobe Acrobat Reader site. Click on the blue "pdf version" above, launch Acrobat Reader and then go to file, then to open.)
In 2002 and 2003, Betty did the design for a 36-page color catalog for Para Medical Labels, a small veterinary label supply company. Done once a year, this is the company's main selling piece. InDesign software was used to lay out the glossy catalog.
In 2002 and 2003, Betty also did the design for the annual Highway 50 Wagon Train program, designing many of the ads and doing the layout in Pagemaker 7.0 software.
1990 to 2003. Quarterly 4- to 8-page four-color tabloid-format newspaper for Clouds Porcelain of Folsom, California. Here is a .pdf version of the first page of The Pottery Post.
In 2003, in conjunction with the Los Rios Community College Center for International Trade Development, Betty wrote and designed a 374-page book, A Handbook for Global Careers: An international Perspective for the Sacramento Region and Beyond. Several hundred printed copies of the book were distributed to colleges and universities throughout northern California and many more copies were disseminated via CD-ROM.
In 1996 and 1997 Betty edited, designed and produced a 40-page book, Understanding Rage: How I Learned to Stop the Hurt, a book by John Inman about how to stop domestic violence, written from the abuser's perspective
In fall of 1992 did typesetting, layout and some editing of a 112-page book, The Best of QuickTime Forum: A Multimedia Developer's Resource, going from raw manuscript to camera-ready layout in 14 days.
1988-1992. Desktop-published a bimonthly 12- to 16-page tabloid-format newspaper, Parents' Monthly for El Dorado County. Did all editorial, layout and ad design. In these early years, mostly traditional layout techniques were used.
1989-1991. Desktop-published a bimonthly 12- to 16-page tabloid-format newspaper, The Gaslight, which highlighted the merchants of old-town Folsom, California, and served as a repository for historical articles.
Frequently used software includes Adobe Creative Suite CS5 (Illustrator, InDesign, Photoshop), and MicrosoftOffice. Fax machine and modem used to communicate with clients. Wireless Internet access.
